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Reciprocal Links - A good link exchange campaign can result in a significant boost to your search engine rankings on Google and now a number of other search engines take these links into account.
In general you should approach sites that have a good PR on Google, download the Google Toolbar to check this, by using the toolbar you actually boost your own sites ranking too, be sure to choose advanced when given the option.
Another toolbar from Alexa will give you similar figures and boost you site ranking there, Alexa is owned by Amazon.
Look for sites with good link popularity over all, check them with this free tool, look for sites that are not competing with your own but have relevant content. Relevancy is important the more the sites have in common the better you will score.
Google ToolBar
SpellCheck, WordTranslator, AutoLink (US only)Alexa Toolbar
Stop Pop-ups, Surf Related Links, and More!Additionally Check Out Our RSS Feed on Various Topics such as Internet Marketing, Search Engine Optimization, Ways to Make Money On Line, and much More. The Feed is Updated every 3-4 Days.
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