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Formatting Your Sales Letter

Your Sales letter is the heart of your homepage. No, no.. make that the heart of your web site. You can survive without a good web design but without an exceptional sales letter, you're through.

Writing of the letter itself is beyond the subject of this Section. If you need help writing your sales letter, check the Marlon's Push Button Sales Letter Generator

Now the first thing that will grab your visitor's attention when they visit your site is not your logo, not your navigation bar but your sales letter Headline!

Although the overall design of your homepage remains important, the first thing that will help your visitor decide whether to check out your offer or not is your Headline

Not only headline have to offer something irresistible, it will also have to stand out.

It will have to be bigger than the rest of the text, with important words in bold and maybe even a different color to highlight a benefit.

Just one thing to note. Don't make the width of your text box too long. Reading long lines can be a strain to the eye. Keep it short. Adjust your text box so that you have an average of 10 - 15 words per line.

And make sure you leave some space to the left and top of your text box. Some white space can be good for eye relief.

 

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Creating Links
Links make the Internet come alive. There are basically two types of links -
  1. A Text Link
  2. An Image Link

A Text Link (Which looks like this) is a word or phrase that when clicked upon, will take you to another web page or to a completely new web site.

An Image Link is similar but instead of using text, it uses an Image. Your Navigation bar, for example, is a group of image links.

The One rule to creating links is make your destination clear.

The safest route is to keep to the industry norm. Home, for example, lead back to the homepage. Don't give your links weird names. If your visitor clicks on the link and ends up somewhere he had not intended to go, you're gonna have one unhappy visitor.

So Make your Links Clear.

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