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Planning

You're probably in a great hurry, but after having to Re Design a Web Site over and over due to thick headedness, Its better to stop right here check the Following .....

PLAN YOUR WEB SITE BEFORE YOUR START!

You don't have to have a major plan. Just a simple one....enough to keep you on the right track. If you've been on the net for sometime, you'll know how hard it is to stay on track.

Just have a basic Idea of the following -

Now, the first step in your basic plan is to set your objective. What's the purpose of your web site? What are you trying to achieve? It may seem quite straightforward but depending on what you want to achieve, your design can defer quite a bit.

Nothing complex. Knowing what you're trying to achieve will help keep your site design focused.

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Who's Your Target Market?

When you are doing business online, the magic word is FOCUS.

It's amazing how much faster you'll progress when you use this magic word in all aspects of your E-Business. When you're checking out your competition..... focus. When you're designing your site.... focus. When you're marketing your product ...focus

It's easier to market your products when you focus on a specific target market. The More focused the better. It's easier to create a presence when you know who your target market is.

With respect to your web design, knowing your target market makes it easier to choose the appropriate images, color, bait, and more importantly... words.

If you're trying to sell kids product to parents, for example, you DO NOT want to use a black background for you web site, or use an image of a hunting gun as your logo, or start of your sales letter with 'Dear Friend'..

Your web site will do a lot better, if you used pastel colors with an image of a teddy bear and a sales letter that starts of with 'Dear Loving Parents'...

Catch the Drift?

What's Your Competition Doing?

Most People's bones shiver when you mention competition to them. The Idea of competing with others who are more experienced than yourself can sometimes hold you down to the ground.

But the secret is -Your Competitors are there to help you.

Yes! They will tell you exactly what to include in your web site, so to speak.

So, go on, visit your competitor's web sites. See what they have at their web sites. You may want to include something you see. But whatever you do, don't steal their whole design. That would be copy right infringement.

Creating A Site Map

If you are planning to create a two page web site to sell your digital info product, your map will be very simple map. You might not even need a map of you proposed web site.

But it would be handy to know, what sort of information you're planning to include and whether or not they will be on separate web pages. How many web pages do you want in your web site ? And what are these pages?

Depending on your Product, you may have different web pages in you web site. Here are the more common pages

You Don't have to include these pages. Just pick those that suit you most.

Choosing a Color Scheme

Although colors are fun, don't get carried away with them when you're designing your web site. You don't want your visitors to think that you're a circus and not serious about your business.

Stick to a color scheme comprising of three colors at most. One main color that will cover most of the colored areas of your site. And just hints of another color just to give your page extra space.

Choose your colors carefully. Color affects your prospects Subconscious.

Depending on your objective, you can choose different colors to achieve different results.

AMAZING! isn't it?

Below is a table of colors that is created from the results of a recent experiment with colors & emotions as reported in an article called *HYPNOTIZE* Your Potential Customers written by Kacper Potawski.

 

Create a Sketch of your Desired Web Site Design

Now that you have a rough idea of where you're headed, it is time to sketch out your desired web site design.

It is good to have some images in your web page. Not only will it make you web site more visually appealing, it will also help establish your business identity that would in turn create a sense of trust and credibility.

Although images, like colors, are fun to include in your web page, don't over do it. Remember, you are trying to keep your web page's size to the minimum. Choose your images Carefully. If the Image will not make things any easier for your visitor, then don't use it.

One other thing - make sure the colors in your images match your color scheme. Stick to just a few colors and you'll be fine.

RED
  • I feel Intense, Vital or Animated
  • I Desire something.
  • I Feel Transformed
  • I Feel Sexy or Have a strong sexual urges
ORANGE
  • I Want to expand my field of activity or develop new fields.
  • I Feel Influenced.
  • I Want To Contact Others.
  • I Feel Driven by Desire.
YELLOW
  • I am Seeking a solution
  • I am Hopeful.
  • I need Relief.
  • I need a Change.
GREEN
  • I need to Establish Myself.
  • I Want Recognition.
  • My Opinion must Prevail.
  • Things must not Change.
BLUE
  • I feel tranquil, peaceful and quietly content
  • I feel a sense of harmony with things.
  • I feel a sense of belonging.
  • I feel Trust.
VIOLET
  • I feel a 'Mystic' union.
  • I sense an intuitive understanding..
  • There is a feeling of Intimacy.
  • I Need Intimacy.
BROWN
  • I Seek a secure state where I can be physically comfortable and relax or recover.
  • I desire Physical Comfort.
  • I want to satisfy the Physical Senses (food, luxury, Sex)
  • I have a Physical Problem
GRAY
  • I feel emotionally distant.
  • I want to stay uncommitted, Non involved, shielded or separated from the situation..
  • I DO NOT want to make a decision that will require my emotional involvement.
  • I Wish to avoid any further emotional stimulation.
BLACK
  • Unlike other colors, black is different. People responded to this color in very mysterious ways. It is the complete opposite of TRUST and creates a boundary between you and your visitors. (The Unknown, Space, Evil, etc.)
WHITE
  • This is a new Experience.
  • I'm becoming aware of new feelings.
  • I'm experiencing a new beginning, a reawakening.
  • I have a new outlook, a new awareness.
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